For the creation of the logo and visual identity of RC CENTER, we have established a relationship between the spelling of the brand and the market in which it operates. Analyzing the RC CENTER spelling we can see the two letters "C" together, duplicated, repeated.

When we analyze the way in which floors and coatings are installed, we can observe a pattern, a repetition, just as the letter "C" is repeated in the spelling of the mark. Following this concept, a symbol was constructed where we have two letters "C", referring to RCCENTER, forming a symbol, a letter "C" three-dimensional, which refers to something tactile, something we can feel and touch, as well as the products offered by brand.